ประภัสรา อร่ามวงศ์สมุทร
ประภัสรา อร่ามวงศ์สมุทร is the director of MINI Thailand, known for her strategic leadership in expanding the brand's presence and adapting its marketing to resonate with younger, urban consumers in Thailand. Under her guidance, MINI has seen significant growth in sales, particularly in the electric vehicle segment, while maintaining its unique brand identity.
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Thailand:
ประภัสรา is the director of MINI Thailand and discusses the brand's market strategies.
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