Abel Masai

Abel Masai is the CEO of Tende Pay, a fintech company focused on simplifying financial operations for small and medium-sized enterprises (SMEs) in Kenya. Under his leadership, Tende Pay has introduced innovative solutions that automate financial management, offering features such as instant bank transfers and real-time visibility into cash flows. Masai emphasizes the importance of reducing costs for businesses and has played a pivotal role in a new partnership with PesaLink, aimed at transforming payment systems for SMEs, thereby enhancing their operational efficiency and growth potential.