Abhijat Bharadwaj

Abhijat Bharadwaj

artist India

Abhijat Bharadwaj is the Chief Creative Officer at Dentsu Creative Isobar, known for his insights into marketing strategies and consumer behavior. He has commented on the opportunistic nature of brand campaigns during moments of national sentiment, particularly emphasizing how brands leverage patriotic feelings among consumers.

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Recent Mentions

India India: Abhijat Bharadwaj is the chief creative officer at Dentsu Creative Isobar who commented on the opportunism of marketing moves by brands. 5

The Times of India: Brands make 'swadeshi' pitch, pick at US tariffs