Abigail Sussman
Abigail Sussman is a professor of marketing at the University of Chicago's Booth School of Business, known for her research on consumer spending decisions and behavioral economics. Her insights into how consumers react to pricing changes, such as extended sales tax holidays, highlight the psychological impact of perceived losses versus gains in consumer behavior.
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Abigail Sussman is a professor of marketing at the University of Chicago’s Booth School of Business.
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