Adil Fayda

Adil Fayda is a prominent figure in the Moroccan tourism sector, currently serving as the Director General of the Moroccan National Tourist Office (ONMT). He has been instrumental in forging strategic partnerships aimed at enhancing Morocco's visibility as a premier travel destination, particularly in emerging markets such as Asia. Recently, he was in the news for his role in a partnership agreement with China Eastern Airlines, which aims to promote Morocco and attract one million Chinese tourists by 2030.