
AGCM
The Autorità Garante della Concorrenza e del Mercato (AGCM) is the Italian Competition Authority responsible for promoting and protecting competition in the Italian market. Recently, it has gained attention for imposing significant fines on companies, including a one million euro penalty on the online fast fashion retailer Shein for misleading environmental claims, highlighting its role in regulating consumer protection and fair competition in Italy.
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The AGCM is the Italian competition authority that imposed a fine on Shein for greenwashing.
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