Aitken

Aitken

entrepreneur New Zealand

Aitken is a Central Hawke’s Bay farmer and entrepreneur who created Amico, a money lending and borrowing app designed to simplify financial agreements between friends and family. He developed the app after recognizing the challenges of high-interest rates during economic hardship, aiming to empower users to confidently negotiate loans with fair terms. With features that allow users to document loans easily and set interest rates as low as 0%, Aitken's innovation seeks to transform the often awkward discussions surrounding money into straightforward, legally binding agreements.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
2,110
Power
92$
Sentiment
9.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 9.00 0.04% +0% 4,822,233 2,110 $210,000 92$
Totals 1 4,822,233 2,110 $210,000 92$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Aitken created the money lending and borrowing app Amico to empower users in financial agreements. 9

The New Zealand Herald – country’s largest newspaper, est. 1863: Amico: Central Hawke’s Bay farmer creates money lending and borrowing app