Ajoy Chawla

Ajoy Chawla

executive India

Ajoy Chawla is the CEO of Tanishq, a prominent jewelry brand in India, known for its innovative designs and high-quality gold and diamond jewelry. Under his leadership, Tanishq has expanded its market presence and adapted to changing consumer preferences, particularly during festive seasons like Dhanteras, where he noted a renewed enthusiasm for gold purchases despite rising prices, as consumers view these fluctuations as investment opportunities.

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Recent Mentions

India India: Ajoy Chawla, the chief executive officer of Tanishq, mentioned that they expect gold exchanges to touch about 50% of sales by the end of Diwali. 7

The Times of India: Old is gold, new is expensive—Why more people are exchanging gold jewellery instead of buying: Explained

India India: Ajoy Chawla, CEO of Tanishq, stated that consumers are viewing price volatility as a strategic opportunity to reinvest. 8

The Times of India: Dhanteras shopping: High price tags didn’t dim gold’s shine – Here’s what drew in consumers