Akan Abdula
Akan Abdula is the founder of FutureBright Group, a data technologies company that has transitioned from being a traditional research firm to a leader in predictive analytics and algorithm development. He emphasizes the importance of integrating social sciences with big data and artificial intelligence to better understand consumer behavior in a rapidly changing market. Abdula's insights highlight the evolving landscape of consumer demographics in Turkey and the necessity for brands to adapt their strategies accordingly.
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Turkey:
Akan Abdula emphasized that they no longer define themselves as a research company but as a data technology company.
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