Alamgir Janjua

Alamgir Janjua is the General Manager of Marketing at Mezan Group, a notable Pakistani company known for its diverse range of food and beverage products, including the rapidly popular Cola Next. With over eight years of experience in building the Cola Next brand, Janjua has been instrumental in transforming public perception of local beverages in Pakistan, advocating for quality and local consumer preferences. Under his leadership, Cola Next has gained significant traction, particularly during a recent economic boycott movement that encouraged support for local brands. Janjua believes strongly in the potential of local products to compete with international ones, emphasizing the importance of quality and consumer choice in the evolving beverage market.