Alberto Arze Barrenechea

Alberto Arze Barrenechea serves as the executive director of the Chamber of Industry, Commerce and Services of Cochabamba (ICAM) in Bolivia. He is a prominent advocate for the creative economy, emphasizing its significant contribution to the national and regional economy. In a recent discussion, he highlighted that the creative economy generates approximately 2 million jobs in Latin America and represents around 2.2% of the region's GDP. His insights underscore the importance of understanding and measuring the impact of the creative sector, which encompasses a diverse range of activities from arts and culture to technology and gastronomy.