Aleksandar Marić
Aleksandar Marić is a prominent figure in the Serbian chocolate industry, known for his innovative approach to chocolate production at his company 'Ador.' He has played a crucial role in elevating the status of dark chocolate in Serbia, shifting consumer perceptions and preferences towards higher quality chocolate made from fresh ingredients. Marić emphasizes the importance of understanding the composition and quality of chocolate, advocating for informed consumer choices amidst a market filled with both premium and low-quality products. His insights into the nuances of cocoa content and the impact of marketing on consumer perceptions highlight the evolving landscape of chocolate consumption in Serbia.
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Aleksandar Marić explains the importance of knowing what we are actually buying when it comes to chocolate.
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