Alex Baldock

Alex Baldock

businessman United Kingdom

Alex Baldock is the CEO of Currys, a leading British electronics retailer. He has a background in technology and retail, having held various leadership positions across the sector. Baldock has been vocal about the need for a level playing field between British retailers and their international counterparts, particularly in light of the scrutiny surrounding low-value shipment exemptions.

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Recent Mentions

United Kingdom United Kingdom: On Thursday, Alex Baldock told the BBC he was pleased the government was reviewing the low-value shipment loophole. 7

BBC: Tax-free parcels rule used by Shein and Temu under review