Alex Calder
Alex Calder is the chief consultant at AI innovation consultancy Jagged Edge, part of the digital marketing company Anything is Possible. He has voiced skepticism regarding the trend of hyper-personalized advertising, cautioning that it risks becoming 'creepy slop' rather than effective marketing, and advocates for deeper relevance in advertising strategies.
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Alex Calder warns that adverts could turn into 'creepy slop' with excessive personalisation.
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