Alex Griffin
Alex Griffin is the Chief Marketing Officer of On, a Swiss sports brand known for its innovative running shoes. Under his leadership, the company has focused on promoting a more compassionate and community-oriented approach to running, exemplified by the 'Corra Leve' campaign that features the beloved character Elmo from Sesame Street, aiming to inspire runners to embrace personal victories rather than just high performance.
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Liechtenstein:
Alex Griffin is the Chief Marketing Officer of On, who discusses the campaign 'Corra Leve'.
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