Alex Radford
Alex Radford is a partner and co-founder of independent agency D3, known for his insights into the advertising industry and its competitive landscape. Recently, Radford voiced concerns regarding the proposed merger between Omnicom Group and Interpublic Group, describing it as a 'defining moment' for the sector. He highlighted the potential risks of media concentration which could disrupt the balance of power between large advertising agencies and local media owners, ultimately impacting the diversity of voices in New Zealand's public discourse.
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New Zealand:
Alex Radford is a partner and co-founder of independent agency D3 who outlined his concerns about the proposed merger, describing it as a 'defining moment'.
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