Alex Ye

Alex Ye, known as the 'Chefe do Benefício', is a Chinese entrepreneur who gained fame for his vibrant personality and engaging social media presence, particularly through his Instagram account @Chefedobeneficio, which boasts millions of followers. Originally from China, he moved to Brazil at a young age and has successfully created a shopping space called Busca Busca in the Brás district, specializing in affordable imported goods. His humorous videos and strong accent have captivated audiences, leading to long lines at his store and a rapid expansion of his business.