Alfredo Arredondo

Alfredo Arredondo is the founder of Agua de Oro, a Swiss jewelry brand that emphasizes ethical and sustainable practices in its luxury offerings. With a family history in jewelry dating back to 1944 in Bolivia, Arredondo has dedicated his career to merging ethical considerations with luxury, advocating for responsible sourcing of materials and the use of Fairtrade gold. Under his leadership, Agua de Oro has launched initiatives like the 'More Than Love' campaign, aiming to redefine expressions of love through socially and environmentally conscious jewelry.