Alfredo Hoyos

Alfredo Hoyos is a Colombian entrepreneur and co-founder of Frisby, a popular fast-food chain known for its fried chicken. Established in 1975 in Pereira, Frisby has grown significantly, boasting over 270 locations across Colombia. Hoyos has played a pivotal role in the company’s expansion and innovation, contributing to its unique offerings and market presence. Recently, Frisby has faced challenges regarding its brand registration in Europe, where a new entity named Frisby España has emerged, highlighting the importance of intellectual property rights in the global marketplace.