Ali Hochschild

Ali Hochschild is an American sociologist, best known for her pioneering work on the concept of 'emotional labor,' which she defined in 1983. Her research highlights the emotional and psychological demands placed on workers, particularly in service-oriented roles, where they must manage their emotions to satisfy the expectations of employers and clients. Hochschild's insights have been influential in discussions about workplace dynamics, employee well-being, and the broader implications of emotional work in today's economy.