Alice Aveshagen
Alice Aveshagen is a fashion journalist known for her provocative critiques of contemporary fashion trends. She recently gained attention for coining the term 'mammakorv' to describe a specific style of dowdy outerwear popular among a certain demographic of women, sparking heated discussions about fashion, identity, and societal perceptions of women's clothing.
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Sweden:
Alice Aveshagen coined and defined the term 'mammakorv' in her scathing attack on this practical yet unsightly garment.
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