Alice Ferraz

Alice Ferraz is a prominent Brazilian columnist and entrepreneur, known for founding F*hits, a pioneering marketing agency that focuses on influencer marketing. Born into a traditional family in São Paulo, she has a rich background in fashion and communication. With a career that began in her teens, Alice has worked in various roles, including as a fashion journalist and marketing manager. She recently launched a new column in 'Estadão', where she explores social narratives and relevant figures in Brazil and beyond, aiming to provoke thought and dialogue among readers.