Alison Payne
Alison Payne is the Chief Marketing Officer of Heineken USA, where she plays a pivotal role in shaping the brand's strategy and marketing efforts. With a focus on revitalizing the Dos Equis brand, she has been instrumental in the revival of the iconic 'Most Interesting Man' advertising campaign, aiming to address declining beer sales and re-engage consumers.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United States | 1 | 6.00 | 0.05% | +0% | 331,002,651 | 154,964 | $21,000,000 | 9,831$ |
| Totals | 1 | 331,002,651 | 154,964 | $21,000,000 | 9,831$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United States:
Alison Payne is the chief marketing officer of Heineken USA, discussing the challenges faced by Dos Equis.
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