Allan Cedeño

Allan Cedeño is the president of Tiendas Ekono, a prominent retail chain in Costa Rica. He has emphasized the significant economic impact of the FIFA World Cup on the country's commerce, noting that the event acts as a catalyst for consumer spending and retail sales. Cedeño believes that the excitement surrounding the World Cup influences consumer behavior, leading to increased purchases of products associated with the national football team. His insights reflect the broader sentiment within the business community regarding the potential benefits of the national team's qualification for the tournament.