Ally Louks

Ally Louks

academic United Kingdom

Ally Louks is an English literature supervisor at the University of Cambridge, known for her research on the politics of smell. She holds a PhD focused on how scents influence social, religious, and personal practices, particularly in ancient cultures. Recently, she was in the news for her innovative approaches to communicating history through sensory experiences, highlighting the importance of smell in understanding ancient Egyptian mummification processes.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
44,663
Power
1,476$
Sentiment
8.15
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 2 8.00 0.05% +0% 67,886,011 36,390 $2,700,000 1,447$
Bolivia 1 9.00 0.07% +0% 11,673,021 8,273 $40,000 28$
Totals 3 79,559,032 44,663 $2,740,000 1,475$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Dr Ally Louks reflects on the social media storm that resulted from an innocent post about her completed PhD thesis. 7

BBC: Cambridge Uni academic reflects on her social media storm

Bolivia Bolivia: Ally Louks described the olfactory experience as a really innovative way to communicate history. 9

El Deber: El sorprendente buen olor de las momias del Antiguo Egipto 5.000 años después de ser embalsamadas

United Kingdom United Kingdom: Ally Louks described the sensory experience of engaging with smells as a 'really innovative' way to communicate history. 9

BBC: Ancient Egyptian mummies smell "spicy" and "sweet", study finds