Alphagen

Alphagen is a company known for producing health-focused beverages, including Ārepa's Brain Drink. The brand has faced scrutiny over its health claims related to its products, particularly in 2023, when it was required to remove unsubstantiated claims about the drink's cognitive benefits. Following a reported injury associated with the use of their product, Alphagen initiated a recall of affected batches and committed to working with New Zealand Food Safety to correct its labeling and health claims.