Álvaro Moré
UruguaybusinessmanMale6.0Global Dominance: 0.00%Álvaro Moré is the president of VML and WPP Production, known for his extensive experience in promoting the tourism sector. He has raised concerns regarding the recent decision to change the historic brand 'Uruguay Natural', arguing that such changes are typically justified only in cases of ownership change or reputational issues. Moré emphasizes the significant economic costs involved in rebranding, which requires updating various promotional materials across the tourism industry.
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Recent news mentions
Álvaro Moré stated that the loss of profitability is a trend affecting businesses in general, driven by more demanding consumers and an increasingly competitive environment.
el paradójico momento que atraviesa el turismo y por qué es urgente apuntalar la competitividadUruguay· 2026-07-27
Álvaro Moré is the president of VML and WPP Production and has experience in promoting the tourism sector.
el cambio de marca que genera polémica en el sector turísticoUruguay· 2026-07-25
