Alycia Colijn

Alycia Colijn is a data science and marketing analytics expert from the Netherlands, who has shifted her focus towards ethical considerations in technology as a co-founder of Encode Europe. Her research into AI-driven algorithms highlights their impact on society and individual behavior, particularly regarding social media. Colijn advocates for human-centric AI and emphasizes the need for regulation to prevent harmful innovations that prioritize profit over user well-being.