Alyssa Berenstein
Alyssa Berenstein is the senior director of marketing at New York Fries, a Canadian fast-food chain that specializes in French fries and poutine. She has been actively working to reinforce the brand's Canadian identity amid challenges posed by its U.S.-inspired name during the ongoing tariff war.
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Canada:
Alyssa Berenstein is the senior director of marketing at New York Fries.
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