Amelia Jory

Amelia Jory is a 27-year-old entrepreneur and the founder of Dulesé, a natural deodorant brand aimed at revolutionizing the clean beauty space. With a background in working with global brands like Zuru and Fonterra, Amelia became passionate about natural personal care products after overhauling her lifestyle and seeking safer alternatives to traditional antiperspirants. Dulesé emphasizes a commitment to quality with plant-powered ingredients and sustainable packaging, reflecting Amelia's mantra of 'do less' in a fast-paced world. The brand's debut product, launching from Dulese.com, is a refillable deodorant designed to be effective while minimizing chemical exposure.