Amir Even Tov

Amir Even Tov, a 51-year-old resident of Even Yehuda, Israel, is a dedicated entrepreneur and former air force reservist who recently mobilized for 120 days of reserve duty amid a national crisis. With a background in production, photography, and communications, he faced significant challenges as a business owner when he was called back to service. In response to the hardships experienced by reservists who are also business owners, Amir initiated the 'Business in Uniform' portal to support and connect military reservists with the resources they need to sustain their businesses during difficult times. His efforts have fostered a supportive community and provided vital assistance to those affected by the conflict.