Amy Kean

Amy Kean

sociologist United Kingdom

Amy Kean is a sociologist and head of the communications consultancy Good Shout, known for her research on workplace dynamics and the concept of 'likeability labour.' Her study, 'Shapeshifters: What We Do to Be Liked at Work,' highlights the pressures women face to conform to societal expectations of agreeableness in professional environments, revealing a significant disparity in how likeability is perceived and judged between genders.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
29,350
Power
1,167$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 1 7.00 0.04% +0% 67,886,011 29,350 $2,700,000 1,167$
Totals 1 67,886,011 29,350 $2,700,000 1,167$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United Kingdom United Kingdom: Amy Kean is a sociologist who coined the term 'likeability labour' to describe the pressures women face in the workplace. 7

BBC: 'I felt an unspoken pressure to smile'