Amy Kean

Amy Kean is a sociologist and head of the communications consultancy Good Shout, known for her research on workplace dynamics and the concept of 'likeability labour.' Her study, 'Shapeshifters: What We Do to Be Liked at Work,' highlights the pressures women face to conform to societal expectations of agreeableness in professional environments, revealing a significant disparity in how likeability is perceived and judged between genders.