Amy Kean

Amy Kean

sociologist United Kingdom

Amy Kean is a sociologist and head of the communications consultancy Good Shout, known for her research on workplace dynamics and the concept of 'likeability labour.' Her study, 'Shapeshifters: What We Do to Be Liked at Work,' highlights the pressures women face to conform to societal expectations of agreeableness in professional environments, revealing a significant disparity in how likeability is perceived and judged between genders.

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Recent Mentions

United Kingdom United Kingdom: Amy Kean is a sociologist who coined the term 'likeability labour' to describe the pressures women face in the workplace. 7

BBC: 'I felt an unspoken pressure to smile'