András Zelena

Dr. András Zelena is an associate professor at the Budapest Business School, known for his insights into the psychological impacts of digital identity and online interactions. He has highlighted the phenomenon of 'digital grief,' drawing parallels between the emotional responses experienced during the loss of loved ones and the loss of digital personas or online presence. His research emphasizes the importance of understanding the emotional reactions tied to social media interactions and digital identities, advocating for mindful engagement with technology to foster genuine human connections.