Andrea Valencia

Andrea Valencia is the general manager of Breakfast Live, a Colombian event production company that emerged from the merger of Breakfast Club and TBL Live. With a focus on sustainable growth and audience engagement, she has played a pivotal role in transforming the live music landscape in Colombia post-pandemic. Under her leadership, Breakfast Live has organized numerous successful festivals and concerts, including major events like Tomorrowland Core and La Solar, while striving to support and elevate local talent. Valencia emphasizes understanding audience preferences and maintaining affordable pricing in a competitive industry, positioning Breakfast Live as a key player in the Colombian entertainment sector.