Andrei Tretyak
Andrei Tretyak is a Belarusian fashion designer and the founder of the brand Zuza, which specializes in oversized sweaters that blend contemporary design with folkloric aesthetics. His first creation, 'The Secret of Polesie,' was inspired by the unique cultural heritage of Belarus, aiming to meet the needs of millennials and Gen Z who seek warmth and comfort in their clothing.
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Belarus:
The creator of the brand Zuza, Andrei Tretyak, thought about why no one in the Belarusian market was making something similar, but modern and with folkloric aesthetics.
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