Anne-Sophie Woumar
Anne-Sophie Woumar is the marketing director of the International Olympic Committee (IOC), known for her insights into the marketing strategies surrounding the Olympic Games. Recently, she commented on the actions of Dutch speed skater Jutta Leerdam after Leerdam's controversial celebration following her Olympic victory, clarifying that the skater's actions were not a marketing stunt but rather a common practice among athletes.
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Belarus:
Anne-Sophie Woumar, the marketing director of the IOC, noted that Leerdam's act was not a marketing stunt.
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