Ariel Booker

Ariel Booker is one of the co-founders of Wavy, a men's curly hair product line launched in 2023, aimed at simplifying the grooming process for men with curly hair. Alongside his brother Eyal, Ariel developed the brand in response to their own experiences growing up without role models who embraced their curls. Wavy's Everyday Curl Crème quickly became a bestseller on Amazon, reflecting a growing trend among men to embrace their natural hairstyles.