Arndís Huld Hákonardóttir
Arndís Huld Hákonardóttir is the head of branding, marketing, and public relations at the Blue Lagoon, a renowned geothermal spa in Iceland. She is an active member of the ÍMARK board, contributing to the marketing community in Iceland. Arndís emphasizes the importance of storytelling in marketing and advocates for transparency and honesty in communication with consumers. Under her leadership, the Blue Lagoon has successfully built a strong brand presence globally, competing with other major tourist destinations. She believes in leveraging opportunities that arise from challenges and is committed to fostering innovation in marketing strategies.
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Iceland:
Arndís Huld Hákonardóttir is the head of marketing, public relations, and branding at the Blue Lagoon.
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