Arthur Sadoun

Arthur Sadoun

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Arthur Sadoun is the CEO of Publicis, a global marketing and communications organization. He has been a pioneer in developing AI technologies for advertising, and at Cannes Lions, he asserted that human capital remains central to creativity, urging the industry to focus on impactful ideas rather than just technological enhancements.

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Arthur Sadoun is the CEO of Publicis and emphasizes the importance of human capital in his group.

Duelo entre IA e criatividade encontra equilíbrio no elemento humano
O Estado de S. Paulo (Estadão)·LiechtensteinLiechtenstein· 2025-06-22
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