Åsa Callmer

Åsa Callmer is a researcher focused on sustainable transformation and consumption reduction. Her work highlights the growing societal awareness that current consumption levels are unsustainable. In her doctoral thesis from KTH Royal Institute of Technology in Stockholm, she explored how to promote the idea of sufficiency in a consumption-driven society. Callmer has led studies on individuals attempting to reduce their consumption, revealing that such efforts can enhance personal well-being and challenge societal norms around materialism.