Asher Reuveni
Asher Reuveni, alongside his brothers, transformed the Israeli music industry by founding a successful cassette production company in the 1970s. He served as a promoter and manager, helping to elevate the careers of numerous artists while advocating for the recognition of Middle Eastern music.
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Israel:
Asher is the promoter of the Reuveni family business and played a key role in their success.
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