Ashley de Silva
Ashley de Silva is the chief executive of CHOICE, a prominent consumer advocacy group in Australia. Under his leadership, CHOICE has been instrumental in pushing for stronger consumer protections and advocating for fair practices in the financial sector, particularly regarding Buy Now, Pay Later (BNPL) services. His recent comments highlighted the importance of new legislation aimed at reducing the risks associated with unaffordable BNPL loans and ensuring that customer grievances can be addressed through established financial complaint mechanisms.
Not in the pool (under ¢1).
Recent news mentions
Ashley de Silva is the Chief Executive Officer of Sri Lanka Cricket.
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Sri Lanka· 2026-01-15
Choice chief executive officer Ashley de Silva said his team was so shocked by the results for Ultra Violette’s Lean Screen SPF 50+ product.
Australian brands pull sunscreens over SPF rating concerns
New Zealand· 2025-08-30
Ashley de Silva is the chief executive of Choice and provided insights on supermarket pricing.
Aldo drops a price bomb after reduction by major rivals
Australia· 2025-06-25
Choice chief executive Ashley de Silva maintains that all sunscreen tests were conducted according to strict instructions.
Breaking down the fight picked with 16 SPF brandsAustralia· 2025-06-17
Ashley de Silva, CHOICE chief executive, stated that the new laws will greatly reduce the risk of people being signed up to unaffordable BNPL loans.
Is Afterpay, Zip, Humm, Klarna safe? New laws don’t go far enoughAustralia· 2025-06-14
