Ashley de Silva

Ashley de Silva

executive Australia

Ashley de Silva is the chief executive of CHOICE, a prominent consumer advocacy group in Australia. Under his leadership, CHOICE has been instrumental in pushing for stronger consumer protections and advocating for fair practices in the financial sector, particularly regarding Buy Now, Pay Later (BNPL) services. His recent comments highlighted the importance of new legislation aimed at reducing the risks associated with unaffordable BNPL loans and ensuring that customer grievances can be addressed through established financial complaint mechanisms.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
3,659
Power
159$
Sentiment
6.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 6.00 0.08% +0% 4,822,233 3,659 $210,000 159$
Totals 1 4,822,233 3,659 $210,000 159$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Choice chief executive officer Ashley de Silva said his team was so shocked by the results for Ultra Violette’s Lean Screen SPF 50+ product. 6

The New Zealand Herald – country’s largest newspaper, est. 1863: Australian brands pull sunscreens over SPF rating concerns

Australia Australia: Ashley de Silva is the chief executive of Choice and provided insights on supermarket pricing. 6

The Sydney Morning Herald: Aldo drops a price bomb after reduction by major rivals

Australia Australia: Choice chief executive Ashley de Silva maintains that all sunscreen tests were conducted according to strict instructions. 6

The Sydney Morning Herald: Breaking down the fight picked with 16 SPF brands

Australia Australia: Ashley de Silva, CHOICE chief executive, stated that the new laws will greatly reduce the risk of people being signed up to unaffordable BNPL loans. 8

The Sydney Morning Herald: Is Afterpay, Zip, Humm, Klarna safe? New laws don’t go far enough