Audrey Dahmen
Audrey Dahmen is a strategic expert at TwentyFirstCenturyBrand, known for her insights into the evolving landscape of luxury branding. She highlighted the impact of social media, particularly TikTok, on consumer perceptions of luxury products, noting how viral content can lead to skepticism about high price tags versus production costs.
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Audrey Dahmen comments on the impact of TikTok on luxury brand perceptions.
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