Aura Marina Figueroa

Aura Marina Figueroa is the president of the Asociación de Turismo Rural de Guatemala, where she advocates for the development of rural tourism and the importance of political will in attracting investments to enhance the country's tourism infrastructure. She emphasizes the need for community involvement in tourism planning and aims to position Guatemala as a leading destination in Latin America, with a goal of attracting 4 million tourists by 2027.