Austin Roorda

Austin Roorda

scientist United States

Austin Roorda is a vision scientist renowned for his research in retinal imaging and color perception. He was notably involved in a recent study that reported the existence of a new color, 'olo,' which can only be experienced through targeted stimulation of the retina, pushing the boundaries of human visual experience.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
0
Power
0$
Sentiment
0.00
Countries Mentioned

No country-level mention data available.

Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Sweden Sweden: Researcher Austin Roorda states that the color sample does not do 'olo' justice. 6

Dagens Nyheter: Forskare har upptäckt en ny färg kallad ”olo”

United Kingdom United Kingdom: Austin Roorda, a vision scientist on the Berkley team, said he would buy a bottle of the paint, but not for £10,000. 6

The Guardian: British artist claims he has created paint in ‘new’ colour announced by scientists | Art

Vietnam Vietnam: Austin Roorda, a vision scientist and member of the research team, explained the experience of the new color 'olo'. 8

VnExpress – leading Vietnamese online newspaper, est. 2001: Phát hiện màu sắc mới gây tranh cãi

New Zealand New Zealand: Austin Roorda, a vision scientist on the team at the University of California, explained the unique experience of the new colour. 7

The New Zealand Herald – country’s largest newspaper, est. 1863: Olo: Scientists claim to have discovered new colour

United Kingdom United Kingdom: Austin Roorda is a vision scientist on the team who explained that the colour experienced is not the colour we see in everyday life. 8

The Guardian: Hue new? Scientists claim to have found colour no one has seen before | Science