Austin Roorda
Austin Roorda is a vision scientist renowned for his research in retinal imaging and color perception. He was notably involved in a recent study that reported the existence of a new color, 'olo,' which can only be experienced through targeted stimulation of the retina, pushing the boundaries of human visual experience.
Not in the pool (under ¢1).
Recent news mentions
Researcher Austin Roorda states that the color sample does not do 'olo' justice.
Forskare har upptäckt en ny färg kallad ”olo”
Sweden· 2025-04-24
Austin Roorda, a vision scientist on the Berkley team, said he would buy a bottle of the paint, but not for £10,000.
British artist claims he has created paint in ‘new’ colour announced by scientists | Art
United Kingdom· 2025-04-24
Austin Roorda, a vision scientist and member of the research team, explained the experience of the new color 'olo'.
Phát hiện màu sắc mới gây tranh cãi
Vietnam· 2025-04-20Austin Roorda, a vision scientist on the team at the University of California, explained the unique experience of the new colour.
Olo: Scientists claim to have discovered new colour
New Zealand· 2025-04-20Austin Roorda is a vision scientist on the team who explained that the colour experienced is not the colour we see in everyday life.
Hue new? Scientists claim to have found colour no one has seen before | ScienceUnited Kingdom· 2025-04-18