Avi Avikar

Avi Avikar

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Avi Avikar is the CEO of the 'Reels' chain, which has transformed the second-hand clothing market in Israel. Under his leadership, the business has expanded from a single store to multiple locations, focusing on both affordability and quality in second-hand fashion.

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Recent news mentions

Avi Avikar is the CEO of a second-hand clothing network that has faced challenges in sorting items.

המהפכה של חנויות "יד שנייה"
ידיעות אחרונות (Yedioth Ahronoth / ynet)·IsraelIsrael· 2025-05-22
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