Avi Ben David

Avi Ben David is a veteran Jerusalem butcher and the founder of the IWO’S meat brand, known for its high-quality, locally sourced beef. After studying butchery in Munich, he returned to Israel and established a renowned butcher shop and burger restaurant that has become a staple in Jerusalem's culinary scene. With a passion for educating consumers about meat selection and preparation, Ben David has gained popularity on social media, where he shares expert tips on cooking steak and choosing quality cuts. His approach emphasizes patience and simplicity in cooking, aiming to bridge traditional butchery with modern culinary practices.