Azim Akhtar
Azim Akhtar is the interim chief marketing officer of KFC Canada, known for his innovative marketing strategies and ability to connect with Canadian consumers. Recently, he garnered attention for launching a unique promotional campaign that involved renaming the popular Zinger Sandwich to the Dinger Sandwich, in celebration of the Toronto Blue Jays' participation in the World Series. Under his leadership, KFC aimed to tap into the excitement of baseball season, highlighting how the brand seeks to engage with fans and create memorable experiences.
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Canada:
Azim Akhtar, interim chief marketing officer with KFC Canada, explained the reason behind changing the sandwich name.
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