Baleš Šarma

Baleš Šarma

executive Serbia

Baleš Šarma is the CEO of e& PPF Telekom Grupa, a telecommunications company that recently made headlines for its acquisition of SBB d.o.o., a major cable television and broadband internet provider in Serbia, for €825 million. Under his leadership, the company aims to enhance its service offerings and expand its market presence in Serbia, signaling a strategic move to leverage synergies between e& PPF and SBB.

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Recent Mentions

Serbia Serbia: Baleš Šarma discusses the achievements and challenges faced by Yettel and SBB in Serbia. 8

Blic – popular Serbian tabloid/daily, est. 1996: Ovo je bila prekretnica, Yettel i SBB grade novi digitalni ekosistem u Srbiji

Serbia Serbia: Baleš Šarma is the general director of e& PPF Telekom Grupa and expressed confidence in the benefits of the transaction for both Yettel and SBB users. 9

Blic – popular Serbian tabloid/daily, est. 1996: Provajder otišao za 825 miliona evra