Balsemão family

The Balsemão family is a notable Portuguese family with a long-standing legacy in the media industry, primarily through the founding of Impresa, which owns significant media outlets such as SIC and Expresso. The family has maintained control over the company, and its current executive leader, Francisco Pedro Balsemão, has been involved in negotiations with the Italian group MediaForEurope, reflecting the family's ongoing influence in the media landscape.